We had to move all the money on our credit cards ... although that was not a big problem: there was a lot of work because our potential customers also had their budgets cut, "says Mario Anfuso, a partner of Rubra, firm organization comprehensive event that was born in such particular circumstances.

This first stage lasted until March 2002 when restrictions were eased to dispose of own money. "But our vision was always the same: provide a comprehensive service, dealing both creative production and logistics. And so we were in the starting line first when customers began to see the events differently, "says the entrepreneur.

Anfuso and its partners Aranza Calvo Diego Gerez and realized that the event management market was about to change. "Until 2001, the event was regarded only as a celebration. It became the launch party of a product, and there remained. Therefore, marketing budgets were more restricted, "Anfuso said.